Because You Deserve Better Than “Wait and See”: Meet Inciteful Med

When you or someone you love is facing a health condition, the scariest part is often the not-knowing. Not knowing what the diagnosis really means.Not knowing what questions to ask.Not knowing whether you’re being heard or missed entirely.

We built Inciteful Med for people in that place.

It’s a tool that helps patients and caregivers understand their health by connecting personal medical records (labs, test results, and doctor’s notes) to the latest, relevant research. Then we translate that science into plain language, so people can ask better questions and advocate for themselves with clarity and confidence.

We’re not here to replace doctors, just to give people a clearer, safer starting point.

The idea came from personal experience. My co-founder’s family member faced a period of unexplained symptoms and inconclusive tests. They were sent home - no answers, just uncertainty. But one CT scan noted an incidental finding - a small, 3mm ground glass opacity.

Instead of turning to Google, my co-founder, an engineer who had serendipitously built an academic research search engine, used it to search medical studies. What surfaced was a paper in The British Journal of Radiology showing the same ground glass opacities in patients later diagnosed with lung cancer. That study led to a second opinion, and ultimately, a stage 3 adenocarcinoma diagnosis. That moment changed everything for their family. And it sparked our shared mission: to make medical research accessible and usable for everyone.

This work is personal for me, too.

My mom has lived with ankylosing spondylitis, an autoimmune disease, since her 20s. Growing up, I didn’t grasp how much pain she carried and how often she smiled through it and quietly chose not to ask for help. Now, as a mom myself, I see her strength differently. And I want more for her.

With Inciteful Med, we’ve coordinated between specialists, switched health systems, explored how treatments for AS affect her other conditions, and prepared for appointments with smarter questions. It’s helped us treat her as a whole person, not a checklist of symptoms or independent conditions. More than anything, it’s shifted the tone in our home. Health is no longer taboo. My mom feels more informed, more in control, and for the first time, more confident advocating for herself.

We’re so proud and honored to partner with Chronically Me, a community that knows firsthand how powerful sharing stories and information can be in patient care. We hope Inciteful Med becomes another tool you can lean on - to understand, to question, to prepare, and to feel just a little more in control of your own health journey.

Give it a try at IncitefulMed.com.

In good health,

Erika

P.S. If you give it a try, I’d love to hear from you. Once you sign up, you’ll get my email, please feel free to reach out.